+64 27 372 5057 - +852 5333 3192  admin@optymise.co.nz

Hong Kong 2017

Google – The largest media property in the world

Facebook Marketing

Public Relations ( PR ) meets Google Search

Google accounts for up to 90 per cent of web searches in many Western markets including the UK and US, and serves results to more than three billion search queries globally every day.

It’s very important to consider Google as the largest media property in the world, and let go of the original notion of it being just a search engine.  The truth is everybody is searching for something.

Google is also the most trusted media source globally according to the 2015 Edelman Trust Barometer.

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Credit: Interactive Advertising Bureau of NZ (IABNZ), in NZ $

 

So how do you get published in this medium?

There are two ways of published or ranking for a search term on Google.

  1. You can either buy attention through pay per click advertising OR
  2. You earn it through natural search (organics).

The content lines may be blurring but good editorial content online, like offline, is valuable and persuasive.

So why has the PR Industry been so slow at working with the world’s most important media property? Maybe because they see it as technical and challenging  – it requires fundamentally different skills and workflow.

In the last 18-months Google has focused its algorithms on editorial influence, reputation and trust.

Optymise Digital Marketing Agency was developed as a new breed of agency that sits between the worlds of technology and traditional marketing, PR and brand messages. Previously Public Relations content was missing out on the opportunity for search but now thanks to this new algorithm PR gets a second chance, which makes this content more powerful.

Optymise cleverly bridges the search and public relations world of businesses. Optymise Digital Media Agency is helping raise standards and remains focused on what counts: great ideas, grounded in meaningful marketing strategy that delivers business results.

SEO agencies like Opytmise are now turning their attention to the public relations business and are pitching content to media sites in a bid to earn attention and valuable links.  Google provides the planning tools, workflow and measurement framework for campaigns. It brings rigor to the business and allows us to focus on the craft of developing creative ideas and content and effective marketing campaigns.

In response to the ever evolving world of Google Search Marketing we  proudly release our NEW PR packages.   SEO PR – Building your brand credibility.

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Optymise Auckland SEO – from 2016

Auckland SEO

Local Auckland SEO

Prior to 2011, the Christchurch based Digital Media Company had a strong client base in Auckland.

 

We enjoyed the challenge of a bigger more competitive market.  In 2014/15 our focused has been on the Australian market for some key clients, an exciting challenge with great results.  From July 2016  we will be offering our services back in Auckland again.

LAUNCHING – Optymise Auckland SEO from July 1st.  Optymise Digital Media Agency, New Zealand’s original digital media agency since 1998 is launching service in Auckland.

For Auckland SEO – Local quotes and appointments

Contact 03 3770803

Use Digital Export Marketing to ramp up export growth.

5 key digital marketing strategies to help middle market companies successfully expand into global markets.

 Whether your business is new to exporting or is already selling internationally, incorporating these approaches into your digital marketing can help take your company’s global growth to the next level.

1. Leveraging Digital Tools and Content to Help Customers Find You
With more than 3 billion global Internet users, middle market companies can reach buyers virtually anywhere without the traditional risks of early market exploration. Leverage digital marketing through a three-step process:

  1. Study buyers’ needs, post useful information via a sound content marketing strategy.
  2. Help them meet those needs.
  3. Collect more details about them in future interactions. ( Get to know them)

2. The World is getting smaller – Embracing the Global Nature of Markets.
Once buyers find you, you need to manage transactional details like payments, shipping processes and sales terms. By embracing the global nature of the Internet, you can move gradually with low cost and risk, build a seamless pipeline, expand incrementally and invest where you encounter opportunity.

3. Target Markets based on Data
The more you collect global data through prospect and buyer interactions, the more you will learn. You’ll create a heat map of market activity – where there’s interest, and where your leads, prospects and sales come from. Now you can target markets based on your own data rather than relying solely on third parties.

4. Rollout Global Programs Incrementally and learn
As you start to understand local market requirements and buying expectations, you can gradually add local language SEO optimisation and local keywords for local search engines ( Google is not available to the whole world), index on local search engines and add microsites with the local top level domain (for example, .in for a website in India, China, Italy…).

5. Incrementally expand your sales channels
Finally, integrate digital sales channels through e-commerce, local sales representatives and insights on favored sales channels from local sales prospects. Just as you used an incremental approach to enter the market, you can also incrementally expand your sales channels once established.

Partner with Optymise Digital Marketing  – For Export Marketing & Export Growth
The Original Digital Marketing Company – Since 1998

Being Local Wanaka, helping Local Business – GET FOUND

Local Search Optimisation Wanaka – Get Found Local

Want local customers?

Getting found in a Local Google search is hugely important to ensure your site is attracting quality customers close to you. local search is the new Yellow Pages and its going mobile. Local Search is defined as any search made with the intent of finding something in a geographically specific area. Local Search Optimisation through the Google My Business service gets you in these local business results.

Normal RRP: $1499 + gst
HOT SPECIAL: Wanaka Business $499 + gst   (excluding Pro Press Release), special available until the 30th June 2016

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How does Local Search help?

Google My Business can help your website appear in local search results so you can reach specific customers near your business location.  As Google ranks search listings by local relevancy, you want to make sure that your business features highly.

Optymise offer’s a Local Search Optimisation Set Up in Google My Business service to ensure your website gets found by people searching near your business.

Normal RRP: $1499 + gst
HOT SPECIAL: Wanaka Business $499 + gst   (excluding Pro Press Release), special available until the 30th June 2016

(T&C”S apply)

LOCAL SETUP FORM