The Who before the HOW…
This is beyond your logo and every brand, or business with a logo that is intending to be actively marketing in the digital space needs a story. They need a founding story and then keep it fresh.
2017 is the year of Brand Storming…what is your story?
Brand Storming should precede and underlie any marketing effort. Branding is not push, but pull. Branding is the expression of the essential truth or value of an organization, product, or service. It is communication of characteristics, values, and attributes that clarify what this particular brand is and is not.
A brand will help encourage someone to buy a product, and it directly supports whatever sales or marketing activities are in play, but the brand does not explicitly say: “Buy me.” Instead, it says: “This is what I am. This is why I exist. If you agree, if you like me, you can buy me, support me, and recommend me to your friends.”