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Google – The largest media property in the world

Facebook Marketing

Public Relations ( PR ) meets Google Search Google accounts for up to 90 per cent of web searches in many Western markets including the UK and US, and serves results to more than three billion search queries globally every day. It’s very important to consider Google as the largest media property in the world, and let go of the original notion…

Pay Per Click Advertising

For the beginner, understanding PPC (Pay per Click) services can be utterly confusing.

Search Friendly Blogs

Your favourite thing about having a blog may soon be this – they naturally attract search engine traffic. Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link back to the other main pages. They also have the inherent potential to be well-linked.

How not to do Social Media

Is it a publicity stunt or a poorly thought out social media strategy? These are the questions being asked surrounding the backlash Qantas Airways is receiving on Twitter following their latest social media campaign. Qantas initiated a competition for their Twitter followers to describe their “dream luxury inflight experience” using the hash tag ‘#QantasLuxury’ for a chance to win a luxury package…

Combining SEO and Social Media

While many are still focusing SEO efforts on websites, there are now many other ways to increase rankings, especially since results are now comprised of all kinds of content – including videos, images, maps, business listings, tweets and even Facebook posts.