In the Mad Men era, marketing used to be advertising, but that’s not the case anymore. To succeed, you must tell a story that people want to hear. These stories connect with people on an emotional level and are true.
The social media landscape is constantly evolving and therefore, your social media marketing strategy cannot remain static. Reevaluate business goals, social media campaigns, platform results and revise your strategy at least once a year — if not quarterly.
Is it a publicity stunt or a poorly thought out social media strategy? These are the questions being asked surrounding the backlash Qantas Airways is receiving on Twitter following their latest social media campaign. Qantas initiated a competition for their Twitter followers to describe their “dream luxury inflight experience” using the hash tag ‘#QantasLuxury’ for a chance to win a luxury package…
While many are still focusing SEO efforts on websites, there are now many other ways to increase rankings, especially since results are now comprised of all kinds of content – including videos, images, maps, business listings, tweets and even Facebook posts.