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Glossary N-Z

Optimisation / Optimization When used in the context of Search Engine Optimisation, it is a series of steps that promote a webpage or website on the internet and strive to achieve higher rankings on the Search Engines.

Outbound Link The opposite of inbound link. An outbound link is a link from your web page to another page.

Paid Inclusion The process of inclusion in a Web Directory or a Search Engine by paying a fee.

PPC (Pay Per Click) A model of Website inclusion where you pay an agreed amount every time a user clicks to your website through a Search Engine. Usually you buy the position you want to rank at, for a particular keyword or keywords and pay the Search Engine every time it generates a hit to your website.

Query A search conducted in a Search Engine using a keyword or key phrase.

Ranking The position of a web page in the SERP, plus the number of results displayed prior to it on previous pages.

Reciprocal Link A link to your web page by an associate site. When you create a link to another web page (Page B) from your own page (Page A) and the other website does the same, then a link from Page B to Page A is a reciprocal link.

Referrer When a user visits your website by clicking a link from another website, the other website is called a referrer. The referrer could be a Search Engine or an associate website that provides links to your web page.

Robot.txt A file written and stored in the root directory of a website that restricts the Search Engine spiders from indexing certain pages of the website. This file is used to disallow certain spiders from seeing files that you not want them to see. You can also prevent a certain spider to look at any of the web pages through this file.

Search Engine Friendly A web page that conforms to most guidelines laid down by the Search Engines for web page creation and which does not breach any Terms of Inclusion in a Search Engine. A page that is not dynamic, simple in layout and easy in navigation is usually one that is likely to perform better in a search Engine, as it is friendly for a search engine to read.

Search Engines Websites that enables users to search for information on the internet based on the keywords that they provide. Some of these websites gather information from all across the World Wide Web and furnish them to the user in the order of importance and relevance that it assigns each page based on the entered keyword.

SEO Search Engine Optimiser Refers to an individual or an organisation that undertakes the process of Search Engine Optimisation.

SERP – Search Engine Results Page This is the page that the user sees after entering a query. Since the page itself does not hold much information prior to a user request, these pages are hard for a Search Engine to index correctly as they never know what the page is about. Search Engines these days are getting more and more adept at deciphering dynamic pages, but still have a long way to go.

Spamming Deliberately using any technique that is in violation of Terms of Inclusion of a Search Engine. The practice when caught can lead to a penalty.

Spiders See crawlers.

Stop Word Words that are of generic nature and are ignored by Search Engines in the search. Some of these are a, an, the, with etc.

Submission The process of requesting a web page or a website to be included in a Search Engine or Web Directory.

Targeted Keywords / Key Phrases / Keyword Search Phrases Keywords or key phrases that your web page is trying to rank high in. These keywords are chosen on a number of factors including your target market, industry and competition. This model is gaining more and more popularity every day.

Title Tag The tag that defines the title of the web page. It is probably the most important page element that influences the ranking of a page.

Traffic Term used to decribe internet users

Unique Visits Number of individuals who have visited a Web site (or network) at least once in a fixed time frame, typically a 30 day period.

URL – Uniform Resource Locator The global address of a web page or a website on the internet. The URL of the website of Optymise is http //www.optymise.co.nz. See also Domain Name.

Website Statistics A detailed report on the performance of a webpage or a website in terms of hits generated, visitors attracted and referrals got, plus many more factors. It is usually provided by the web host of your website.

WYSIWYG What You See Is What You Get It is used to describe applications that render the same or very similar output as the display on screen.

XML eXtensible Markup Language A language that enables developers to create their own Tags.