Search Engine Optimisation
“Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.” – Source: Wikipedia
SEO means increasing your website’s position or “rank” in search engine results pages in order to gain more quality visitors to your site. SEO is becoming hugely popular in New Zealand as more people are realising that having a good looking website is useless unless people are finding your website.
Why search engines?
Industry statistics have clearly proven that people find new (or unknown) websites largely by searching on engines such as Google. If your website does not rank on search engines for “key phrases” that your prospective customers are looking for, you are missing on a huge number of potential customers.
How is it done?
There are many facets to SEO that need to be carefully considered for each website. Our digital marketing campaigns are designed to make ongoing changes to the content on your site, technical tweaks to improve its performance and regular monitoring of Analytics software to ensure we’re making progress in terms of site visitors and conversions.
Optymise ensures that your website is found on search engines, and also works to ensure these visitors are quality sales leads for your business.